Mashables Social Good Conference- LIVE/


Pete Cashmore, CEO and Founder of Mashable
Borninseptember.org
http://www.charitywater.org/september/
This brought about the idea of the Summer of Social Good and the Social Good Conference.


Randi Zuckerberg , Marketing Director, Facebook
Tools you must be using:
lexicon
group card
wildfire
sms fanning –Send a text and they will become fan of a page
causes
give then publish the giving story
virtual gift shop, non profit
Make a page, not a group
Video is absolute!
Tap into virality: use tagging
example: 25 things about me... Tagging others in your list.
Donate for life, walk fundraiser - took pics of each person and gave instructions on how to tag themselves on Facebook.

Using Insights - Insight tools on pages - words, countries, etc...

Email your fans
Community page - facebook.com/nonprofits

Fan page
Video - who we are and why
Be authentic
Insight
Virality

Globalgiving.com

Social Media:
Allows us to embrace our differences
Removes the barrier of distance
Expands the circle of social concerns

ThinkSocial


Summer Rayne Oakes , Model-activist and Discovery Planet Green host
Climate activism 101
RRE
Blogging
Google spreadsheets
Facebook events
Online petitions
Tagging pics and videos


Kari Dunn Saratovsky , VP, Social Innovation, The Case Foundation
89% of charitable organizations are using blogs, Facebook or some kind of social media
66% are watching social media for buzz, ideas and happenings

Making us more thoughtful philanthropists

slactivism
Click to Stick

Need to show how the dollars are working.

http://www.socialcitizens.org/blog

Slactivism to activism
Slactivism - send an email, post a link, play a game
Donate
Sign a petition
Volunteer
Start a movement!

Don't settle...
for 5,000 fans on your page
for raising 1/2 your money
Use the social media tools that are available.

The online offline connection


Andy Ridley – Executive Director of Earth Hour
Showed the following video:
http://www.youtube.com/watch?v=7xyjQ5ZlE34

Earth Hour is People Power
Major social media coverage
How far is the message spreading?
Celebrity endorsement
Blogosphere
One hour is symbolism at this point
Tracking their materials
If they were higher than Biscuit the dog on YouTube, they were good.

http://www.youtube.com/watch?v=wzkIOGWYhdY

Put artwork out there and watched while people used them and made their own videos and used it in their own social media.

Cell phone apps, messaging

People want to show where they and others stand and make a difference.


Geoff Livingston , Senior Vice President at CRT/tanaka
Shiny Object Syndrome
Your head can’t pay attention because there is too many things going on.

Humane Society
Everyone is using social tools
It’s not a department, it’s a corporate mesh and strategy. For feedback and communicating.

Single track tool mentality doesn’t match stakeholder.

Stakeholder experience revolves around two things:
Cause as it relates to the stakeholder.
Overall experience that the stakeholder has.


@Childfund Example: Never forget why people care!
What is the primary reason for a blog or Twitter?
To report what they were doing to benefit the children.
To get people to believe in a movement, you need to focus on what THEY care about.
The reason why we gravitate towards charities, or groups is because our life has been impacted by the group in some way.

Goodwillfashionista – 2007
Focus on what people care about.
Training people with disabilities or out of an institution.
8% click throughs to the store
Blog is read 10,000 times a month.
Now used as a classic case study on how to do it right.

Humane Society
People think about how to get involved.
Some are social and some are not.

Integration creates opportunity
Always create outbound.
There needs to be a lot of calls to action so people can move.
ASK people to take action.
Take advantage of your extended family.


Scott Henderson , Cause Marketing Director at MediaSauce
The future of Cause Marketing
Using the internet to help change the world.
http://rallythecause.com/

View case study here:
http://www.mediasauce.com/cause/

It is wonderful to create.
Akira Kurosawa

The Interconnected Age
Whispers to screaming
Shine a bright light on a cause.

Are you a non profit or for profit?
We now have the ability to find out if you are making a difference.
No longer to maintain and buildup our non profit

Kill the oversized check. Now we have the ability to rally people to do more. Great minds, great thinking.
Large corporations are realizing they have to answer these questions.

Cause and companies come together.

Pledge to end hunger.

Make it more personal. Effect one person, not just 1,000’s.

6 key points:
Leadership Matters
The Convoy thunders on – time deadlines with goals
Free philanthropy works – sign the pledge or share.
Embrace the swarm
Offline amplifies online action
Use the right tools

A lot of planning and strategy

We didn’t end hunger, but others took action and became passionate and continued on.


Drew Olanoff , #BlameDrewsCancer
http://blamedrewscancer.com/
(check ouut how the Twitter updates appear on his website!)
His goal was to get $1 for each person that blames something on his cancer.
Launched the site on June 3. 11,100 people have blamed 24,000 things on his cancer. He’s raised $7,000.
Way to connect with people.
Cancer connects others.
Companies don’t get it.
Partnered now with Livestrong.
It’s about making an impression on ONE person.
When someone donates, he tweets his name.
Then someone else would donate.
Personal connection.
Personal recognition.
The business model is to thank people.
There is nothing pretty about cancer.
If you are going to do a campaign:
Make sure you really care about it.
Don’t go after just any company. Get one that actually cares.
Spend your time on people.
There is no magical dolllar amount.
Just do something.


Jonathan Greenblatt , President, Our Good Works
FINAL Keynote speaker
CEO of GOOD magazine
CoFounder of Ethos Water
http://www.allforgood.org/
Help improve your community
Find volunteer activities near you.
Share volunteer activities with your friends.
See what your friends are interested in.
Track volunteer activities you care about.
Sign in with Facebook, Google, or more »

http://www.good.is/

Now what?
He reflects on Senator Ted Kennedy and his causes and accomplishments.

How can I change the world?
Worked as a volunteer for Governor Clinton.
Ethos water is donating millions to people in need.
GOOD magazine that donates it’s subscription dollars to start up non-profits.

How are we creating community in our own lives and those around us?

CASE STUDY:
Accessing the climate
We are at and looking over the edge.
Remarkable immediacy around us.
Googlized world.
Everything can be known.
4 billion living on less than $4/day.
How are we helping the have nots?
What will our children have?
Remarkable renewal and hope.
Remarkable change in business.

Economy of integrity.
Zip car that changes how we view transportation. Netflix for cars
Living homes – generates more power than it consumes.
Tom Shoes – With every pair you purchase, TOMS will give a pair of new shoes to a child in need.
Tyson - Food service

Ethical brands that are driving value based actions.
He believes it’s accelerated by social media.

SeeClickFix
Notice a broken street light or pot hole – report it!
Report an issue, Create a watch area, View and Modify existing issues

Kaboom!
KaBOOM! is the national non-profit that empowers communities to build playgrounds. 90,000 tagged in database.
They don’t have all the answers, so they use the social community to get them.

Bring people together and show them what is possible.

Social media to social mobilization
Mission:
“All For Good”
All Americans should serve.
Use power of open source to transform volunteerism and engage all americans in service.
Americans CRAVE engagement.
Routed in authenticity.

Meetup
Strengthening community.

Freecycle
Find other people that might have a use for your items.

Lendforpeace.org
Palestinian territories
Contribute to peace in the Middle East

Kickstarter
Kickstarter is a funding platform for artists, designers, filmmakers, musicians, journalists, inventors, explorers...

Social media gives us the capacity to rethink engagement.

Collaboration
Google has a database that is dynamic and growing of non-profits.

White House has a stay connected area.
Links to YouTube, FB, Twitter, etc.

13,000 questions through the virtual town hall on the White House site.

Serve.gov

Performance
Code is there.

Transparency
Engineers are pitching in to make it a better platform

Engagement
Asking people for their feedback.
Using All For Good’s widget to show where you can get involved in your area.

Iphone
Beextra.org

Every Little Deed
What are you doing for others?
Martin Luther King, Jr.

We can do our share to redeem our world.

Use the power of technology to find the opportunities that are meaningful to us.

The digital divide will be solved through education.

Classwish.org
ClassWish, a nonprofit, makes it easy for teachers and schools to create Wish Lists of the supplies they need for students to excel. Parents and others in the community see exactly what is needed and contribute online. Together, we can make a powerful difference in our children's lives.

His latest book read:
Clay Shirky
“Here Comes Everybody”
Growth of the social community

Intention matters most!

In plain english and video, here is a fun and great explanation of what Twitter is and how it works.
[youtube=http://www.youtube.com/watch?v=ddO9idmax0o&hl=en&fs=1]

I'm a nerd and am addicted to Twitter, Facebook and blogs. After seeing one of Matt Singley's posts on his blog, I landed on this cool page. Evhead - CEO of Twitter. Off of his site, I found some new and cool(and somewhat nerdy)things.

1. Flickr My Background. Put your latest Flickr image in your Twitter background. It syncs every hour. Haven't tried it yet, but I'm sure it works. Follow me on Twitter and let me know if you try it. @abkimes

2. Fitbit - Fitbit automatically tracks your fitness and sleep. Did I get enough exercise today? How many calories did I burn? Am I getting good quality sleep? How many steps and miles did I walk today? The Fitbit Tracker helps you answer these questions. $99. Taking pre-orders now. I've been wanting to get something that tracks my steps, calories and distance... and now sleep. Too cool.

I Twitter. If you aren't aware of what it is, it is a way of communicating in small incremements with people from all over the world. Most I communicate with are pastors, designers and communicators in ministry. When Mike Bone, a pastor in NY Twittered that he wanted to play Mario Kart, I Twittered back and said "let's play". Never done it before. Didn't know how to get our friend code. Called upon my Wii expert that just got home from elementary camp and she assisted me. Not too much longer with a little confusion, we were up, running or should I say driving. It was fun. Kids loved the thought that they were competing against a pastor in New York that only I knew through my Twitter friends. They were calling out Mike's name when he was in 1st place. And now look over my shoulder for Mike's name when my Twitter screen is open. Not only was it fun, but became a connection and impact on my kids. "Pastors are so cool" they say. Mike direct messaged me to my cell phone and informed me that on his blog he did a shout out to us and our fun we had induced by Twitter. Click here for his story. And dont' let him fool you... that Donkey Kong Mike is a good driver.

Check out this YouTube video. This kid is a genius!